Photo: dave_mcmt / Openverse (CC BY 2.0)A $1.5 billion sale closes at the end of the month. Days out, the chain shortened its name to "Hut" and handed the announcement to Josh Allen and a can of Pepsi.
Photo: JeepersMedia / Openverse (CC BY 2.0)The first major refresh in more than three decades revives the tricolour banner, kills a drop shadow and resists every temptation to modernise the quirk out of a 68-year-old jar.
A new master brand identity and an expanded platform architecture are Crompton's bid to be chosen rather than compared in India's brutally commoditised consumer electricals market.
Photo: Curlyrnd / Openverse (CC BY-SA 4.0)Six straight quarters of declining sales, one Iceland shoot and three women who never fit the performance playbook: inside Athleta's "My World. My Rules." reset.
Photo: dave_mcmt / Openverse (CC BY 2.0)McDonald's and Leo UK extend the "Side Missions" platform into a 360 Xbox tie-in, turning World of Warcraft, Fallout, Halo and Candy Crush into a limited-edition menu.
Photo: ell brown / Openverse (CC BY-SA 2.0)Asda's fashion label hands Lucky Generals creative across both home and fashion for the first time, repositioning George as the place where style and value stop being enemies.
The London creator-marketing platform behind campaigns for McDonald's, Crocs, Subway and Channel 4 folds its platform, data and AI assistant under a single, stranger label.
Photo: Negative Space / Openverse (CC0 1.0)Apple and TBWA\Media Arts Lab Tokyo convert "Mac Doya" — the slang for proudly displaying your Mac in public — into a social campaign for the MacBook Neo.
Photo: Justin Higuchi / Openverse (CC BY 2.0)Calvin Klein's fall 2026 "Feel the Fit" denim campaign, directed by Carlijn Jacobs, casts the Grammy-nominated dancer-turned-pop-star as the latest body in fashion's longest-running underwear-to-jeans celebrity relay.
Photo: Chainwit. / Openverse (CC BY-SA 4.0)With 'Fanta's Haunted Universe', Coca-Cola's orange soda drops the licensed-slasher playbook and launches four original characters it intends to own for a decade.
Photo: Shinya Suzuki / Openverse (CC BY 2.0)The BARK partnership returns with the chain's first official dog drive-thru experience and a new toy collection, on a collaboration that has already raised more than $15m.
Photo: Minnaert / Openverse (CC BY 3.0)The independent shop joins the fire-grilled chicken chain's creative roster in a reunion with CMO Jill Adams — a familiar-hands appointment for an unfamiliar growth phase.
Twenty-nine years after starting life as a small-market radio operator, Good Karma Brands becomes Good Karma Sports — a name change that is really a scope declaration.
A new global positioning, 'We Know Betting', launched into the first whistle of the Premier League season — trading swagger for 25 years of receipts.
Super Group's flagship sportsbook has launched its first activation designed to run in every market at once — a single idea instead of thirty local ones.
The holding company has taken Gilead Sciences' US media account, extending a new-business run that pharma clients are increasingly happy to feed.
Photo: kalleboo / Openverse (CC BY 2.0)Advertising and promotion spend is up to nearly 16% of sales, and most of the money has left television. The reason is simpler than the deck: nobody is watching.
Photo: SYNPSW / Openverse (CC BY-SA 4.0)Hong Kong's cross-border sea route has spent decades being tolerated. A new campaign from Narrow Door wants passengers to treat the crossing as the good part.
Photo: kertojanaani.fi / Openverse (CC BY 2.0)The viral celebrity sighting was the cold open. Audible and independent agency Hello have now revealed the whole architecture behind 'you can get lost in an audiobook'.
Photo: kulicki / Openverse (CC BY 2.0)A collab ad with Good Good Golf showed a YouTuber shoving a woman to the ground for touching his club. It lasted a weekend.
The homegrown beverage brand turned a media snub into a nationalist positioning play against multinational cola.
Photo: Nordskov Media / Openverse (CC0 1.0)Skip the paid-partnership toggle and your post loses the For You feed. The reach that made influencer deals worth buying is now conditional on honesty.
Photo: KARL ANDERSSON & SÖNER / Openverse (Public Domain Mark)NGLM Group hands Gärde Design the job of making Nordiska Galleriet, Länna Möbler, YLLW and KA YO look like one company.
The Unilever Prestige hair-care brand built a 10-foot ball of real hair from 161 billion strands and pushed it past Sephora. Nobody scrolled past it.
Photo: Ben MacLeod / Openverse (CC BY-SA 4.0)Ingka Group has escalated a springtime request for information into a full global media review, putting one of retail's most coveted accounts — and incumbents at dentsu and WPP — on notice.
Photo: Lawrie Cate / Openverse (CC BY 2.0)After a World Cup breakout, 'We The Believers' becomes always-on across the domestic season — with a Glenn Kitson film built entirely from overheard fan conviction.
Photo: Dave Dugdale / Openverse (CC BY SA 2.0)The KnitWell-owned label's first major integrated campaign in nearly a decade, 'This Is Ann,' ditches the one-dimensional office woman — and takes the brand to Substack and New York Fashion Week.
The Urban Outfitters-owned rental service has traded connected TV and out-of-home for a serialised dating saga built to be shared. It is a wager that shareability now beats reach.
The Estée Lauder fragrance house has made its first gaming play, dropping a coast-inspired world into a creator-made island to sell a cologne to players who will never see its Instagram grid.
India's largest PR firm has taken control of one of Australia's most respected independent consultancies, betting that the India-Australia corridor is about to need a lot more reputation counsel.
Photo: Jondaar_1 / Openverse (CC BY 2.0)New Zealand's energy incumbent has spent years merging three legacy names into a single identity. Bastion Aotearoa's answer is a Sunburst mark, a sonic signature and twelve very Kiwi stories about getting more out of your power bill.
Photo: theimpulsivebuy / Openverse (CC BY SA 2.0)Almost two decades after its co-founder's death, the brand's new CMO is betting millennials will care less about the movie star on the bottle than about where every dollar of profit goes.
Stacey Stewart, formerly of IPG's Magna and UM, takes over media investment and activation at the New York independent — bringing holding-company muscle to an indie shop.
The accounting platform hands Argonaut its global brand account and launches "Love Changes Everything" — an eight-market, AI-produced campaign designed to crack North America.
The Ben Sherman and Laura Ashley owner is taking the Canadian heritage label private at C$4.10 a share — a 36% premium — with Joe Mimran along for the creative ride.
The Tulsa HVAC maker introduces an enterprise identity that separates the parent from its operating brands — the quiet architecture move ambitious manufacturers eventually have to make.
Ringers' "Now You're Cooking" is the biggest shift in the Green Isle brand's communications in decades: no trawler, no weather, just a father dancing while dinner cooks.
The Australian arm of the 150-year-old underwear label has unveiled a new platform built on continuity rather than reinvention, betting that longevity itself is the differentiator in a category crowded with challenger brands.
Photo: Mike Babcock / Openverse (CC BY 2.0)A new Australian campaign from Innocean casts Kia's hybrid range as 'the new breed' — an unusually combative swipe at the incumbent that has owned the category's share for ten years.
The Indian consumer electricals giant unveiled a new emblem, tagline and sonic identity in Mumbai, alongside a premium sub-brand designed to move the company up the price ladder.
The supermarket group has named a specialty-grocery marketer as SVP and chief marketing officer, a signal about where it thinks growth in the channel now sits.
Photo: FaceMePLS / Openverse (CC BY 2.0)Carey Collins Krug, credited with Abercrombie & Fitch's turnaround marketing, joins the Californian activewear brand in October to lead its global marketing organisation.
The charity's biggest rebrand in its history pulls rehoming centres, vet clinics and thrift shops into a single system built on community-donated imagery rather than idealised animal photography.
Academy Sports + Outdoors is opening 11 new locations across six states this quarter and expects the expansion to add more than 650 retail jobs.
McDonald's Canada and Red Bull are teaming up, with Grimace starring in a high-energy OOH campaign to launch the partnership.
Photo: pbr10021 / Openverse (CC BY 2.0)The world's largest luxury group is betting on immersive digital experiences, smaller flagship formats, and artist collaborations to win over the next generation of high-net-worth shoppers.
Photo: Shermeee / Openverse (CC BY 2.0)Colgate's new Optic White Vitamin C toothpaste gets a region-wide campaign fronted by BTS member j-hope and his 'Sunshine Smile.'
Professional supermodels step back as the Swoosh recruits amateur runners, cyclists, and skaters for its new global campaign.
Photo: Julien.Belli / Openverse (CC BY 2.0)The new platform leans into live music and local culture to rebuild emotional resonance after years of performance marketing.
Photo: Magnet 4 Marketing dot Net / Openverse (CC BY 2.0)Internal style guides are being rewritten to sound less like a machine and more like a helpful coworker.
The outdoor brand is adding a carbon footprint score to every garment in a move that could pressure rivals to follow.
The Nutella owner is adding the Boulder-based granola and oatmeal brand to its growing U.S. portfolio, deepening a push into better-for-you breakfast.
Short-form audio moments from top shows are being packaged as sonic ads for transit, retail, and stadiums.
The update is the most significant visual refresh in five years, with bigger photography and a new trip-planning tab.
Procter & Gamble's move into premium supplements is a lesson in how trust, not scale, sets the acquisition price.
The acquisition gives the British retail group a luxury department-store platform — and a brand-perception problem to solve.
Design chief Gerry McGovern says the carmaker pulled follow-up messaging when its polarising relaunch triggered a wave of criticism.
The incoming marketing chief inherits a sprawling brand portfolio and a board impatient for fewer, bigger bets.
The deal values the studio's automated production pipeline far above its billings, signalling where agency value is moving.
Photo: Chris Hunkeler / Openverse (CC BY SA 2.0)The language app is acquiring the London studio behind much of its motion work, treating character animation as core infrastructure.
A warmer palette, chunkier type, and packaging built for delivery define the chain's new identity system.
The Fall 2026 campaign, starring Malcolm Todd and Inde Navarrette, moves away from the choreography formula that defined Gap's comeback.
Nielsen has agreed to buy ad-verification platform DoubleVerify for $13.60 per share, a 30% premium and a major consolidation in media measurement.
Publicly traded e-commerce automation platform Klaviyo has bought Agency, an AI-powered customer success startup, and named founder Elias Torres chief product officer.
Digital Brand Architects is expanding its creator talent empire by acquiring V1sion Ventures, the management company founded by creator Alina Benun.
British fashion retailer New Look has promoted Lynda Petherick to chief executive as the company builds on a sharp turnaround in profitability.
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